AlleyTrak version 5.147.0 Introduces a New GTM/GA4 Ecommerce/Purchase Event, RAS Ball Dispenser Integration Updates, and More!

New GTM/GA4 Ecommerce/Purchase Event

We've added a new data layer event that takes place when a booking is created. This event utilizes the Google recommended “purchase” event. This event is created and managed in the AlleyTrak Google Tag Manager account, and the event is propagated to your connected Google Analytics account.

RAS Ball Dispenser Integration Updates

• We've updated the RAS integration to better support multi-bay management and communication with the RAS system.

• We modified our integration to ensure all events are created for time-based events as opposed to ball-count based events.

• We modified the integration to properly support turning off the bays for events that are currently in progress. This will give you extra flexibility when an event leaves early and you would like to reassign the bays for another event.

Other Updates

• We've updated the AlleyTrak Transaction notes input field to self clear after saving some notes. This will ensure that when you create new transaction notes, the original note will not be retained.

• We've modified the on-site Integration to increase the size of the clothes icon, so it is easier for the end-user to click to close the AlleyTrak booking widget and return back to your website.