AlleyTrak Version 5.178.0 Introduces Membership Programs and New Convenience Fee Pricing Models
Membership Programs Launch
We've excited to announce the launch of AlleyTrak's Membership Programs. Membership programs are a great new way to create booking opportunities that are exclusive to different groups of customers. Within the AlleyTrak admin panel, facility staff can now configure multiple membership programs and add customers to the program.
Once you've created some membership programs, you can then define package events promotion/discount codes that will require a membership to be eligible for booking online.
Adding Customers to Membership Programs:
Within the membership program manager, facility staff can add customers to the membership program by manually entering customer profile information, or by importing a batch of customers.
When adding customers to a membership program, AlleyTrak will first perform a check to see if the customer has an AlleyTrak profile. If no profile exists, we will create a profile at the time we add them to the membership program.
Validating Membership Status:
When a customer is attempting to book an event that requires membership, they will be prompted to validate themselves. During this process, we will ask the customer to provide their email address. AlleyTrak then sends and automated text message or email to the customer with a code to validate they have access to the communication method they have on file.
A similar process is in place when attempting to redeem a promotion/discount code at checkout. In this workflow, the customer enters their promotion/discount code, and clicks apply. AlleyTrak then displays a prompt for the customer to enter the email address for their membership account. Then AlleyTrak will send a verification code for the customer to enter to receive the discount.
New Convenience Fee Pricing Model
This week we're introducing a new pricing model for convenience fees. Historically we've had 3 pricing models:
Flat Rate
Percentage of Order Total
Per-Lane Rate
In this update we're adding a Base Rate + Percentage model, which allows facilities to define a fixed dollar amount plus a percentage of the order total. There are two common examples we've seen requesting this new pricing model:
You want to charge a convenience fee very similar to what payment gateways like Stripe, Square, PayPal charge (ie: 2.9% + $0.30 per transaction).
You want to charge a fixed booking fee plus a percentage of the order total (ie: $5 booking fee + 3% processing fee).